Main Task: Audience Research (Analysis of Questionnaire Results)

Half of my respondents were females, half were males. This could have contributed to creating a fair and unbiased result.

Most of my respondents were in the same age group as my target audience, so I know exactly what they want.

These were the responses I received when asked for a favourite genre of music. 3/7 of the results are some form of Rock, which is excellent since I am making a rock music magazine.

This result shows that I can include both new and old music in my magazine, that way everyone will be satisfied since there is an even split.

A lot of these bands are very rock-based (Muse, Pink Floyd, The Beatles, The Script, The Killers, Skillet, etc), so I can be comfortably sure that my target audience is correct for my choice in genre for my magazine.

Most of my respondents do not already read magazines, so it may be that they are not particularly interested in anything currently on the market.

Colour	Tally	Frequency
Black	||||	4
Red	||||	4
White	||||	4
Yellow	|||	3
Blue	||	2
Purple	|	1
Orange	|	1

Here, we can see that the three most demanded colours are black, red and white. These colours are very contrasting of each other and would, therefore, work well on the front cover of a magazine, since it would stand out.

Most people said they would pay between £1.50 and £3 for a music magazine. The price could probably be settled at £2 as this is just about in between, and would suit most people.

It seems, from these results, that people would be happiest with either a fortnightly or monthly distribution of the magazine. This suggests to me that they like long gaps between buying them.

100% of my respondents answered that freebies would entice them to buy the music magazine. This means that I should definitely include some kind of free item alongside the magazine (perhaps a coffee voucher or discount on college food items).

From these results, I can determine that these should definitely be featured in my magazine:

·         Posters

·         Interviews

·         New music

·         Competitions

·         Events

·         Reviews

This result shows that my audience are indifferent to the idea of advertisements in my magazine. For this reason, I can include a few small ones but nothing major.

80% of my respondents would like the magazine to be multi-platform, so it is in my interests to include a link to a site for the music magazine on the front cover.

My two most popular locations for distribution of the magazine are in supermarkets and online, so those places are where I should sell them.