Planning Posts: DOUBLE PAGE SPREAD DRAFT

Planning Posts: CONTENTS DRAFT

Planning Posts: FRONT COVER DRAFT

Planning Posts: Mood Boards for Planning + ANALYSIS (COLOURS)

In the end, I decided to use three colours for my mood board: black/grey, yellow and red. Even though white was in the top three for most requested colours in my questionnaire, yellow was only one behind it and I chose to make the colours have an interesting contrast to each other. I feel that I can use all of these colours together in different ways to have creative effects on the contrast itself, meaning it either stands out brightly straight away (yellow on black), or is simply a small feature and is meant to be skimmed over (red on black). I feel these colours work well on a rock music magazine, as they are all, much the same as rock, common, likable, and interesting to look at.
Overall I concluded that the three inner-most columns (middle and the two on either side) look nicest. Not too bright and not too dull; a perfect mix.

Planning Posts: Mood Boards for Planning + ANALYSIS (FONTS)

The collective reason I chose these particular fonts to display in my mood board, is that they are all bold, speak out heartily and brazenly, I think that stands out the most in this manner is Gill Sans Ultra Bold Condensed Regular (second from the top). I say this because while it is chunky, bold and powerful, the constant curves in the letters make it seem playful yet foreshadowed by underlying seriousness. I see this as a so-to-say reference to forms of education, whilst being fun, also has a great purpose, and it is important that students notice this. That is why I believe it makes for the best font compared to the others listed here, as my magazine is aimed at people that are most likely in higher education of some sort (college, university). This seems like the best choice for my masthead.
For my coverline and relating featured texts, I decided to choose Gill Sans MT Ext Condensed Bold Regular (bottom). The reason for this is that the font is slender, yet bold and individual. I can use it to fit more text into compact spaces (such as the banner at the bottom of the front cover), and it is of the Gill Sans font family so it is not dissimilar from the font I am using for my masthead. However, the font I am using for the article in my double-page spread is Myriad Pro Regular, (not featured in mood board) as it seems like it would work perfectly thanks to the slender, easy-to-read shape of the letters.

Planning Posts: Original Ideas Statement

I am going to create a rock music magazine, aimed at an audience of 16-25 year-olds (my questionnaire results confirmed that this would be the correct age group to target, as their responses suggested they like rock music very much). I do not plan to include much else other than music besides advertisements of brands with a relatable target audience, since my respondents were indifferent to the idea of advertisements. I chose this type of music magazine because it is a genre I am interested in myself, and will have fun researching. I want to include interviews, posters, competitions, events, new music, reviews and possibly more, since these were the most requested topics to have featured in my magazine.

Main Task: Audience Research (Analysis of Questionnaire Results)

Half of my respondents were females, half were males. This could have contributed to creating a fair and unbiased result.

Most of my respondents were in the same age group as my target audience, so I know exactly what they want.

These were the responses I received when asked for a favourite genre of music. 3/7 of the results are some form of Rock, which is excellent since I am making a rock music magazine.

This result shows that I can include both new and old music in my magazine, that way everyone will be satisfied since there is an even split.

A lot of these bands are very rock-based (Muse, Pink Floyd, The Beatles, The Script, The Killers, Skillet, etc), so I can be comfortably sure that my target audience is correct for my choice in genre for my magazine.

Most of my respondents do not already read magazines, so it may be that they are not particularly interested in anything currently on the market.

Colour	Tally	Frequency
Black	||||	4
Red	||||	4
White	||||	4
Yellow	|||	3
Blue	||	2
Purple	|	1
Orange	|	1

Here, we can see that the three most demanded colours are black, red and white. These colours are very contrasting of each other and would, therefore, work well on the front cover of a magazine, since it would stand out.

Most people said they would pay between £1.50 and £3 for a music magazine. The price could probably be settled at £2 as this is just about in between, and would suit most people.

It seems, from these results, that people would be happiest with either a fortnightly or monthly distribution of the magazine. This suggests to me that they like long gaps between buying them.

100% of my respondents answered that freebies would entice them to buy the music magazine. This means that I should definitely include some kind of free item alongside the magazine (perhaps a coffee voucher or discount on college food items).

From these results, I can determine that these should definitely be featured in my magazine:

·         Posters

·         Interviews

·         New music

·         Competitions

·         Events

·         Reviews

This result shows that my audience are indifferent to the idea of advertisements in my magazine. For this reason, I can include a few small ones but nothing major.

80% of my respondents would like the magazine to be multi-platform, so it is in my interests to include a link to a site for the music magazine on the front cover.

My two most popular locations for distribution of the magazine are in supermarkets and online, so those places are where I should sell them.

Main Task: Audience Research Questionnaire

Main Task: Mood Board + Analysis

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