90% of people reported that they do not read the magazine.
From this, we can determine that the current product does not work.
The top five results, in order were:
1.
Black
2.
Red
3.
White
4.
Blue
5.
Green
From this, we can assume that black, red and white would be
the best colours to use to attract customers/make the magazine visually
pleasing.
30% of people said that they
would like the magazine to be published every
month.
30% of people said that they would like the magazine to be
published every term.
20% of people said that they would like the magazine to be
published every fortnight.
From this, we can decide which - monthly or termly - would
be the best option.
40% of people told us that they would not be prepared to pay.
20% of people told us that they would be prepared to pay
50p.
12% of people told us that they would be prepared to pay
25p.
12% of people told us that they would be prepared to pay £1.
From this, we will have to decide if it would be a good idea
to make people pay, or if we can get away with charging 50p, based on the
results.
The top 5 results were:
1.
Music
2.
Food
3.
Revision advice
4.
Competitions
5.
Fashion
From this, we can deduce that these things should be on the
front cover of our magazine, with Music and Food taking priority (coverline).
95% of students said that free incentives would persuade
them to purchase the magazine. In this case we could, for example, include a
free Costa coffee voucher for every two food items purchased in the canteen.
70% of people reported that they would like to see a student
on the front cover.
80% of people said that they would like the magazine to be
multi-platform. A website URL could be included close to the masthead.
75% of students would like adverts to be featured within the
magazine.
Most people said that they would like the magazine to be
distributed around college (mainly coffee shop and reception).
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